Lisa MacLeod (FT Strategies): Media consumption: who’s looking, where & how? | Media in Africa #1
Data so expensive that people choose between connectivity and food. Newsrooms pressured not by censors with scissors, but by governments quietly pulling advertising. And a creator economy about to boom precisely because it travels light. In the first episode of Media in Africa, Georja Calvin-Smith talks with Lisa MacLeod, Director and Head of News Clients at FT Strategies, the Financial Times' consulting arm, about what actually separates Europe's media market from Africa's, and what doesn't.
Media in Africa is a Meridian17 podcast on the people who make African media — press freedom, funding, shifting audiences and how the continent is covered abroad — hosted by Georja Calvin-Smith. Produced in partnership with the KAS Media Programme Sub-Saharan Africa; editorial control rests with Meridian17.