Concept

The Africa–Europe Business Navigator.

A guided, interactive tool to help African businesses understand what engaging with European partners actually requires — from regulatory standards to practical first steps.

Work in progress — seeking funding

Turn a regulatory maze into a guided route.

This is a concept, not yet a finished tool. The Navigator is one of the projects we are most excited about, and we are actively seeking funding to develop it into a fully functioning resource.

The vision: an interactive walkthrough that takes an African business from "I want to partner with a European company" to "here is the specific standard, the specific regulator, and the specific first step."

A companion tool for European businesses navigating the African market will follow once this first version is complete.

Try the Navigator prototype →

Walkthrough

Four steps to clarity.

The Navigator guides users through a simple four-step process, asking the right questions at each stage and delivering sector-specific, country-specific guidance.

Sector select

Step 01

Your sector

Pick the sector you operate in — agri-food, manufacturing, digital services, or clean energy.

Market choice

Step 02

Target market

Which EU member state are you looking to engage with? Regulatory requirements vary by country.

Standards map

Step 03

Applicable standards

The Navigator maps which EU standards, certifications, and regulations apply to your sector and target market.

Next actions

Step 04

Next steps

Concrete, actionable steps — not just information, but a clear sense of what to do with it.

Interested in funding or partnering on this project?

We're looking for funding partners, sector specialists, and pilot users who want to help shape this tool. If that's you, we'd like to talk.

Get in touch →

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